Brand System
V1.0 · August 2026 · Neutral core, one painted accent
A parking structure at night. Concrete neutrals, painted wayfinding, type doing all the talking.
01 · The wordmark
BBF in custom stencil slab letterforms, drawn as pure vector paths so it never depends on a font file. The slit between stem and bowls is the stencil bridge from painted garage signage. The amber period is the full stop on every excuse. One color plus the period, flat, never with effects.
SVG files: /brand/bbf-wordmark.svg · /brand/bbf-wordmark-bone.svg · /brand/bbf-badge.svg
02 · Typography
Big Shoulders Display
Display. Headlines, numerals, buttons.
BEYOND BELIEF
Instrument Serif Italic
Editorial accent. One line at a time.
Simple, not easy.
Schibsted Grotesk
Body. Everything readable.
You bring work ethic and a coachable attitude. We bring everything else.
Fragment Mono
Labels, tags, data, wayfinding.
LEVEL 03 · LEADS PROVIDED · UNCAPPED
03 · Color
Production surfaces stay neutral with a single painted amber. The four alternates below exist for mockups, social tests, and campaign moments only. They never replace the neutrals on the website.
Void
#0D0D0C
Primary background
Coal
#141413
Panels, cards
Bone
#E8E7E2
Light bands, type on dark
Chalk
#F2F1ED
Highlights
Smoke
#98978F
Secondary type
Ash
#56554F
Meta, hairlines
Paint
#D9A413
The one real color. Use sparingly.
Signal Red
#C8341B · mockups only
Court Green
#2E7D4F · mockups only
Cone Orange
#E06414 · mockups only
Steel Blue
#2B5F9E · mockups only
04 · Instagram layout
The grid alternates type tiles, numeral tiles, and portrait tiles so the profile reads as one designed wall. Portrait tiles get real black and white photography of Mikey and Jacob.
beyondbelieffinancial
Building six figure sales reps. Free training. Leads provided. No courses, ever.
Apply below ↓
05 · Rules
Always
- Type carries the brand. Big, condensed, confident.
- One serif italic line per composition, used like a signature.
- Amber appears once per screen, on the thing that matters.
- Grain and hairlines, never drop shadows or rounded cards.
Never
- No gradients on type, no purple, no glassmorphism cards.
- No stock handshake photography or rented Lambo energy.
- No cream or beige. Bone is neutral, not warm.
- Never redraw or typeset the wordmark. It ships as paths only.